Being a blogger is all fun and games until you have to deal with the traffic on your blog. All of us have once been guilty of obsessively checking our number of hits and social shares. But why is attracting a blog audience so difficult?
Well, for one, with the availability of so many other bloggers, the competition has become fierce. If you do not have what it takes to maintain the interest of the audience, forget about creating traffic. To make your task simpler, here is a list of 5 steps that you can take to increase traffic on your blog.
Comment on Other Blogs
As mentioned earlier, there is serious competition in this industry. But you can always use that to your advantage. Rather than quietly observing what others are doing, show your presence on other blogs as well. Commenting on the work of others will not only make you popular amongst the other bloggers but will also increase your blog’s visibility. Look for blogs that are frequently read by your target audience; these are most important since you’ll want to attract similar readers.
Write and Accept Guest Posts
Some bloggers want to keep all the credit to themselves and do not approve of hosting guest posts. While it important to maintain a strong brand and ownership of your blog, accepting one or two guest posts every month doesn’t hurt; in fact, it can prove to be extremely beneficial. When guests write on your blog, they invite their circle to visit your page to view their work. This increases the visibility of your blog and drives more traffic to it.
Writing guest posts on other blogs has a similar effect. People who like your guest post will follow you back to your own site and explore the rest of your work.
Attend Networking Events
If you have been blogging from home, it is natural to feel hesitant about walking into a room full of strangers. However, in reality, attending networking events can significantly increase the popularity of your blog. There are many blogger networking events that can help you make professional contacts (such as social influencers). These events can also give you a platform to create new friendships with fellow bloggers.
When heading to a networking event, keep samples of your work in a binder that’s been customized with your blog’s name, logo, and/or URL. Present these to your new contacts to give them a tangible example of what you can do in a context that shows you’re a professional who should be taken seriously. It’s important to go with a binder design that’s consistent with your identity; CompanyFolders.com offers an especially wide selection of binders to choose from, making it easy to customize a piece that matches your blog’s specific brand.
After the event is over, don’t forget to foster and maintain the relationships you made. If you don’t at least check in with your contacts from time to time, all of your hard work and investments will be for naught. Remember that any business relationship needs to be a two-way street; think about what you can do for your contact, not just what they can do for you.
Create a Podcast
In today’s busy world, many people don’t feel like they have time to read an entire article anymore. It is therefore strongly recommended that you think of podcasting on your blog. People love to listen to audio podcasts since they do not require their complete attention. Listening to podcasts can be easily done while commuting to the office every day. Creating a successful and engaging podcast can significantly increase the traffic of your blog and building a list of subscribers. You can also use podcasts to direct people towards your other content, including your blog posts.
Make Your Posts Easy to Share
You can never have enough subscribers. But rather than doing all the promotion yourself, you can also get help from your current audience. People love to share interesting content with their friends and family. To make use of this, you need to have social sharing buttons on each blog post. Make sure these buttons are easy to find; consider placing them at both the top and bottom of each page.
Just like businesses invest significantly in marketing their products, you need to do the same for your blog. However, marketing in the blogging world requires a different approach than in the regular corporate world. By making connections, you can increase the visibility of your blog and drive more traffic. With the help of the above-mentioned steps, you can do a huge favor to your blog and increase its popularity.