Did you know that building a strong portfolio of backlinks can help boost your SERP exposure? Quality links that point back to your site can help improve your rankings on search engines like Google and Yahoo! The higher you rank in search, the more visitors you get on your website. Which could lead to more conversions such as sales, newsletter sign-ups, social media followers, etc.
If you aren’t familiar with terms like “backlinks,” or “SERPs,” here’s a quick breakdown before we explain why they are important.
- A backlink is a hyperlink from one web page to another – whether that page lives on the same website, or an external one.
- A SERP, which stands for “search engine results pages,” refers to the pages displayed by a search engine after a user types in a query.
According to Marccx Media, the more backlinks a website has, the higher likelihood they’ll rank high on search result pages. Still uncertain about the importance of backlinks? Here are 3 reasons why backlinks help your SERP exposure.
1. It adds to your credibility.
When other websites are seen linking to yours, this implies that they not only see the value in your website, but that they trust your content enough to reference it. And of course, search engines acknowledge this. Thus, the more quality backlinks your website has earned, the better your SERP gets. However, you do need to be selective on which websites you’re associated with. In the same that credible websites improve your ranking, irrelevant, low-quality ones can bring it down!
2. It increases your website traffic.
Building a website is one thing, getting people to actually visit your site is another. Waiting idly for visitors is like organizing a party without sending out invitations. In a way, backlinks are invitations meant to spread the word about your website, and draw visitors to it.
Unlike advertisements, backlinks are FREE.
You are making your website available for users, side-by-side with other relevant websites. This increases the likelihood that your page will be seen. And in turn, boosts your SERP ranking. It is, however, important to check who you associate with – like you do in real life, or so we hope you do. Make sure those linking to you are not only relevant, but legitimate, non-spammy websites. In the event you are linked with an irrelevant website – say your company sells watches, but a site that offers illegal music downloads is linking to you – contact the other site’s administrator, and request for your link to be removed.
3. It builds your authority.
With all things regarding your business, it helps to see backlinks from a marketing perspective. You are “lending” your website as a reference as a way of promoting it, and establishing yourself as a legitimate source. Once other sites pick up on it, and use your site as a reference for quality information, your reputation among users and search engines will improve. As a result, this, too, drives your rankings on SERPs, and improves your exposure.
So, what’s the key takeaway here?
Optimizing your site to acquire high quality backlinks can be done by creating useful content with effective keywords is a necessity. Remember, Google’s algorithm is based on metrics that favor trusted, relevant content. So give them that! Establish a solid portfolio of backlinks, and this will help drive the popularity, and consequently, the traffic of your website. If you’re curious to know other methods to creating backlinks for your site, check out this detailed guide – complete with an infographic – on “25 Ways to Build Backlinks.”