Many people often like to shy away from the truth and this is because truths always hurt. But yet, if you want to succeed at anything in life including blogging then; the truth is what you must know. You can’t possibly build a popular blog if you don’t know the realities of blogging.
Yeah, you might be thinking right now that you already know all the truths you should know about blogging but believe me, there’re still some things you don’t know and, knowing them is very important because the life of your blog is highly dependent on these truths.
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Guys I’ve been blogging for years now and because of this, I think I’m in a better position to tell you what you don’t know about blogging and you really need pay attention to what I’m about to tell you except you’re not serious about building a successful blog.
Do you know the difference between the guy that started making money from his blog after 6 months and the other guy who is not yet making a dime from his own blog even after 2 years of hard work?
The difference is simple: There are some things the first guy knows which the other guy doesn’t and those are the things I will be revealing to you in a moment.
If you want to know why few bloggers often seem to be making all the money with less efforts while the majority of other bloggers are always struggling to make a dime from their blog then, read on.
So, if you want to know what the pro bloggers have been hiding from you, lets rock and roll.
5 Harsh Blogging Truths You Need to Know
Writing More Contents is a Dumb Idea
How many times have you read on the internet that content is king? I bet you can’t keep the count again right?
In today’s internet marketing and blogging age, content is no more the king in fact, it has been dethroned. If you really want to make an impact and stand out in your niche then, you shouldn’t be writing just contents but, top notch contents.
The type of content that’s compelling enough to make your readers to unconsciously open their wallet and hand you over their money and email address.
You see, blogging is no more all about writing more contents. Gone are the days when all you need to rank a site and make money from it is to constantly dish out ill-prepared contents; that will not do you any good today.
If you desire to gain your reader’s attention, you need to write epic contents that will be better than what is already out there.
Blogging is Very Difficult
Do you know why many people are not blogging yet? It’s very difficult.
Think about it, how many people are willing to spend the whole night in front of their computer writing and writing more?
How many people are willing to ignore their social life just to be on their computer?
Even though we can do it but man, is it easy…….of cause not.
I know how many times I had to stay at home when my friends are going out to enjoy themselves.
See what I mean?
If you still believe that blogging is easy then, I guess you’re missing something. If it’s easy then, everyone will be doing it and perhaps, it will be abused. That is why it is only meant for the strong and dedicated men like you and IJ.
However, you need to understand that it’s not rocket science; anyone can do it provided you’re willing to lay down the necessary sacrifice.
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No One Will Motivate You Except Yourself
Yes, you read that very correct. In blogging, one thing that will always keep you going is your strong motivation to succeed.
You’ll often feel burned out and beaten and in such case, it’s either you take the easiest path (back off) or you strongly stick to it and keep moving.
Time will come when it’ll seem nothing is working out for you, it will look like the whole blogging mantra is never and will never work for you but believe me, it will and will always work for anyone. It’s just a matter of making it work for you.
If you’re actually waiting for someone to always motivate and keep you going whenever you start having these feelings then, you might not be here for long.
The best way is to have your ultimate “WHY” in mind often. You need to figure out why you’re doing it in the first place and then, stick it solidly and indelibly on your mind. Once the feeling of given upstarts setting in, remember your WHY, think about it and this alone will compel you to keep moving.
No one but you will do it for yourself.
Social Media Can Be a Waste of Time
I still see lots of bloggers spending so much time on social media today all in the name of sharing their blog posts in order to get some traffic.
Believe me, I’m not entirely against social media marketing I mean, it can really give you a huge ROI but then, it can be a waste of time when you’re just starting.
If your blog is still new and you’ve not built a sizable audience then, all your efforts should be channelled into list building.
If you’re on social media, make sure you’re sending the traffic to a landing page where they will subscribe to your email list so that perhaps, you can convert some of them into paying customers later.
It does not matter how many fans you’ve got on Facebook or how many followers you have on Twitter, if you’re not funnelling them into your email list then, you’re wasting your time.
I’ve also seen many people who solely depend on social media as their lead generation platform. While this is good, I’ll advice you start planning how to create a blog for your business as soon as possible.
This is because those social media platforms cannot fully be trusted. You’re only a tenant there; the landlord may wake up one day and decide to kick your ass. When this happens, what will be of you?
All the time, money and efforts will be watered down the gutter. I’m sure that’s not what you want….Neither does I.
I know what’s going on in your mind right now; you’re thinking it’s not possible for Facebook to close your account.
I will prove you wrong in a minute.
Have you heard of a guy named Noah Kagan before? He’s the guy behind the popular blog “okdork.com” and the sophisticated plugin “Sumome”. Why am I telling you about him?
Well, it might interest you to know that he lost a Facebook account that was making him $135,000 daily.
Check the screenshot below:
Blogging is Not All About You Your blog is not all about you so, stop parading yourself about and pay attention to your readers.
We all know it’s your blog but, who cares anyway?
You need to understand that your blog is not a self journal where you should always be writing about yourself and everything about you. Even though it’s good to some times, display your true personality on your blog but, you shouldn’t be entirely self-focused.
Listen to your readers
What they’re struggling with?
What pains can you help them overcome?
What types of content do they prefer paying attention to and in what format (Video, Audio or Texts)?
All these and more are what you need to be aware of so you can serve them better.
Mind you that there are so many other blogs out there struggling to get their attention so, you’ve got to do all you can to keep them on your site else, you will lose them to the competition.
There are so many things you still need to know as a blogger but you can’t know all of them overnight.
It’s a gradual process which means that the more you’re into the system, they more aware you become of it.
And with time, you will also be counted among pro bloggers.
Theodore Nwangene is a Freelance Writer and on a journey to help bloggers and entrepreneurs build a better and profitable blog, increase visibility and boost their online authority. He also writes insanely helpful guides on blogging/marketing at topbloggingcoach.com. Get his free report on How to Write Kick-Ass Blog Posts That Will Always Swoon Your Readers