Digital marketing from far looks cool and charming, but it’s much more complicated. It’s boring if you don’t enjoy it. It’s frustrating, and sometimes the results are the exact opposite of what you expected.
The more work you do, the more knowledge you will gain, the more work experience you have, the easier it will be, and the sooner you will become a good digital marketer. To become a digital marketing professional at a good or professional level, you will need at least one year of hands-on work. This includes working across multiple areas and gaining experience in each subsection of digital marketing.
Average Salary of a Digital Marketer
The salary range in digital marketing varies a lot, some offer a much higher salary compared to others.
The reason being, digital marketing is not like a traditional job. You have goals. Their work depends on performance. Your experience is very important.
Suppose you are employed by a company. They give you a budget and ask you to expand their business with Facebook ads. Now, you’ll be responsible for managing that money, creating funnels and landing pages, and structuring the steps that each potential customer will take to get more sales of the product/service your business sells.
Your earning potential is not limited to just one job. You can create and monetize a blog. It is one of the best ways to generate passive income in India. You can also do independent work and complete your projects in the evening after 9 to 5 work.
Future of Digital Marketing
It is a growing field. The whole world is turning to the Internet. First, there were Google ads, now you have Facebook ads, Instagram ads, Snapchat ads, LinkedIn ads. SEO has changed, new social media marketing channels have opened, new marketing channels have opened, and much more.
In other words, the prospects are good, actually very good. According to Maryville University, digital is in demand, digital marketing is topping the lists of skills employees want, and above-average growth is expected. It looks like the trend is only going to grow in the future, so yeah, it’s a great area to be in.
What comes under Digital Marketing
The most common topics covered in the course are:
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- Content Marketing
- Mobile Marketing
Aside from the above heads, there are many other things that go into digital marketing. Taking a course or joining an institute will give you structure, explain your basics, and get the basics right, but it won’t teach you the advanced stuff. To become a digital marketer, you must gain experience in each of these areas.
What to do as a Digital Marketer
As someone who leads a company’s digital marketing or as a digital marketing manager, you will be at the forefront of your company’s entire digital marketing efforts. You will also create tasks and subtasks for the people below. To design such a strategy, you need experience, and this will be achieved only through practical exposure and independent work. You can’t make a good start unless you’ve done so in the past.