With the intense development in technology, digital marketing has taken up the market like a storm. Every single business is now trying to imply new tools for their business. There are a number of tools which are being used for different digital marketing strategies. One such tool is exit intent popup, which is now one of the best marketing tool available in the market to convert genuine leads. So, before knowing how this tool can help your business, it is important that you should know what is it all about the same.
What is Exit intent pop-up?
Pop-ups are always been one of the best marketing tools for any website. However, with these new exit intent pop-up, it is seen that there is a huge change in conversion rates for any e-commerce website. It is nothing but an approach which is made for the visitors of your website while they tend to leave the same.
How does Exit Intent Pop-ups work?
Exit intent pop-up is much more than just a tool. The reason behind this works in an absolute technical manner. What the technology does is, it records and observes the mouse movement of your visitor and whenever it notices that there is a chance that he or she might leave the website, a pop-up generates with an offer or something. This is what makes a visitor stay on a website for a longer period of time and as a result, greater conversion rates are noticed.
Another important reason why this tool is currently the best for any e-commerce website is, you can well personalize your pop-up and then reach your targeted leads. Let us understand the same with the help of an example. Say, Mr. X is fond of sports and Mrs. Y loves accessories. Thus, while Mr. X is leaving your website, you can well throw a pop-up, which will say 20% off on sports shoes. This will definitely make the same person to browse a little more and end up buying something.
Why Exit Intent Pop-up?
From a recent study, it has been found that over 97% of e-commerce website visitors leave the page without buying anything. That is the reason why there is no harm to engage them with an exit intent pop-up. It is said that this tool can absolutely convert your visitors into your customers. All you have to do is give them some promotional offers and discounts to stay on your website. This increases the traffic, as well as the conversion rates for your business.
Thus, it can be said that if you are one of them who are running an e-commerce website or any website, do try these pop-ups to generate and convert more leads.