If your business has been creating videos from a longer period of time, you might then be missing out one of the fastest growing segments in terms of digital marketing. According to the research studies conducted by social media examiner have shown that 75% of the business organizations working in the smaller or bigger business organizations, plan to have many different videos created each and every year making it the top areas they would be investing in. Given below are the 7 major ideas and strategies that would help you create business videos that your customers would love to watch.
Doing a proper research:
Going online. Then YouTube is generally considered to the best place you could begin with, and see what is in the market place especially in terms of marketing or say the promotional business videos. You could also use the starting place to find a professional video production company. So try and identify the business videos that could catch your eye, then research on the person or company that could help you in producing them.
It does not always have to be Hollywood kind level but yes production is something that really matters:
No one is ever looking for your business video to be glossy like an ad of Nike or block buster movie, but this does not mean it should be like someone has shooted the video on phone. So if you want your corporate business videos that would lead to a great impact you would then have to make an investment like any other marketing measure or company initiative.
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Getting your business video out to the world:
Now that you have your business video are ready to share it with the world then do make sure that you share it among your users in an effective manner. Film makers here generally believe that the movie is never complete unless and until you have your audience to watch it. Make sure like all the others you do not get caught in the production and the post production forgetting about marketing and distribution. YouTube is one of the best place of hosting your business videos. And apart from being the most popular website it is the second most popular search engine after google and its results are prominent on google searches.
Measuring the results:
The results of your business videos could be assessed at a basic level by using Google analytics, and understanding the traffic sources, dates viewed and the keywords being searched to find the business video. Video hosting platforms like Bright Cove or Ooyala could provide you with all the additional information required say for example when have people stopped watching your business videos and why. Video hosting platforms could here again range from a few hundred to a few thousand dollars a month.
Do not intimate from other videos related to your business:
You might find an inspiration in the business videos you have watched and is created by others. You could take a few things but do make sure that you do not copy their slogans, dialogues and visual concepts in their business videos. And in case you do so you would then run into copyright infringement and unintended negative publicity for you and your brand. It is same with the case of content, Must Read this small guide on How to write SEO Optimized Content?
Listening to the feedback of all your clients and customers:
If you have a business video being shared on social media platforms, then do have the courage to listen about what others are saying and what they feel about it. You hope that the feedback you get from your clients and customers turns out to be positive and in case you get a negative feedback, and is something that is more detailed than this then the video is stupid and do take a note on this, as it would come in handy the next time you have a video being produced.
To conclude videos are something that is increasingly becoming popular especially in terms of education and entertainment. So what would you like to add to the list above, what are the thoughts running in your mind when it comes to enterprise business videos. Do leave your thoughts and comments below.
This is a guest post by Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on Enterprise Video Platforms. She is a great video maker and video marketer and this post will help you do great in video making.
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