Internal Linking in SEO – What, Why and How?

Blogging is a complicated web development sections for newbie and a very entertaining work for experts. Having good quality content alone doesn’t make you rank higher in search engines. On-page and Off-page SEOs are very important to make your blogging journey successful.

Talking about On-page SEO, link building is a major source of rank juice. Link building helped every blogger to improve ranking quickly and safely because major search engines like Google look for back links as ranking factor.

Recomended: 32 Experts talked about their Link Building Techniques

Link building is of many types, link building may look like spam if not done properly, which will lead to disavow of all your back links and penalizing your site from the search engine. Tier Link building will help you in massive link build for event blogging and other cases.

A popular method of link building is internal link building, which is creating links of your own blog post within it itself. We will discuss about it more below…


Detailed study of Internal Link Building or Internal Linking in SEO

Internal Link Building means, adding hyper links in between or at the middle of your blog posts which points to other posts of your own blog, which results in a linking like the Google spiders, the Google web crawling algorithm.

Internal Link building is used for many purpose, they are not only made of ranking factors but also for creating a better navigation system of your blog by linking two similar or user liking or related posts, or the next guides, something like that. Some people also use internal link building for hierarchical listing of web content of that page as done in Wikipedia.

Link building makes your site look architectural and helps in passing link juices within your site.

Noteworthy:  Say, if you have ten quality pages in your blog with page authority more than twenty and two pages with page authority below ten, then internal link building will help you by passing some juice to other pages. This is why Internal Link Building is known as SEO friendly site architecture.

The basic HTML code for creating a link is:

<a href=”http://www.” title=”Anchor text”>word</a>

In this above snippet code, <a marks the starting of new command, the link tag. Href= link, is the link that will be redirected to a web page when clicked. And the Anchor text is the text show to user for clicking, the blue color one underlined usually! And </a> marks the end of the ling tag command.

It is a good practice that you always crawl every page of your blog post when finished, because it will always ensure that all your pages are index properly. While submitting the crawling requests don’t forget to enable the statement that says “Crawl the links included in this page”.

Finally, to conclude interlinking is a extra ordinary technique to follow for maintain the quality of the blog throughout all the pages. Link building also gives your blog a professional look and makes it easier for users to access your site. It also decreases the bounce rate to a great extent, because when interesting related topics are added in between, people will obviously tend to have a look into it. Implement Interlinking between your blog posts or internal link building and enjoy better blogging! this helps you to increase the Domain Authority of your website.

If you find any kind of difficulty in interlinking your posts then comment below, I ll get back to you in a short while.

Also get these amazing resources to build backlinks to your site:

  1. Create Quality Backlinks PDF Submission Sites List
  2. Do Follow Social Bookmarking Sites List 2019
  3. Profile Creation Sites List
  4. Photo Sharing Sites List 2019
  5. Free Search Engine Submission Sites

Abhishek Jain

Abhishek is a Blogger and Digital Marketing Consultant with over 5+ years of experience in Digital Space. He is one of the director at the Best SEO Company in Noida, India.

5 thoughts on “Internal Linking in SEO – What, Why and How?

  • August 24, 2016 at 9:36 am

    Another blazing one from the Rusty Blogger ! Link building is more of a discipline and mastering it requires much practice. Whether it is intersite linking or sitewide links or silo links, every method has a basic protocol which when inculcated properly…bears the wanted fruit !

  • August 25, 2016 at 9:29 am

    Hi, Abhishek!

    How are you doing today?

    The internal is extremely important for enhancing better SEO for your content.

    The internal can help improving your blog conversion and guides readers to different of your relevant contents. What’s more, it can past the link juice value to the content and helps raising the position of your keywords rank.

    I do agree what you mentioned, using title tag for your anchor is really important, but make sure you don’t use your primary keyword as anchor text if you want to rank the content.

    Thanks for sharing…
    Kimsea Sok recently posted…How to Become The Expert Blogger Even if You’re A Freshman to BloggingMy Profile

  • August 30, 2016 at 12:46 am

    Hey Abhi, Internal linking is one of the crucial factor in SEO. Without proper interlinking you can hurt your rankings badly.

    I have seen many bloggers making mistakes while not interlinking their content. Google loves interlinking and external linking too.

    I also follow interlinking on my PBN’s it works best. Google feels that these links are natural and PBN dont look suspicious too in eyes of Google.

  • August 31, 2016 at 9:59 pm

    Internal linking is probably my favourite quick win with low resource overhead – the number of sites I come across with little to no internal linking, especially from rich content areas like blogs, is truly shocking! If done properly it is fantastic for SEO and handy for browsing users, too.

  • September 9, 2016 at 11:59 am

    Well ! many top bloggers are already commented on this about the benefits of internal linking, Here, Am adding adding the internal link at the proper places in the content will definitely reduce the bounce rate.


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