Technology has made it so easy to do everything, including sharing information, for example, the Facebook share link, so much that tragic posting mistakes are threatening the existence if businesses. Mistakes are a common occurrence in the life of any human being.
Even the best digital marketers have trouble writing a perfect social media plan and sticking to it devoid of errors.
Forgetting who your brand is
Social media can get too crazy with all the pressure placed on you to deliver to the always expectant audience. The worst mistake you could probably make on social media is forgetting who your brand is. This is the whole reason you joined social media – to promote your brand’s identity.
Stick closely to the main goals of your brand and ensure that every post you make on social media is geared towards strengthening your brand’s identity. Share content that complements your brand, preferably in the same industry you operate on.
Businesses are not exempted from the harshness of social media. This means that every site owner should expect any kind of feedback; negative or positive.
However, it is the response to the negative feedback that most businesses get wrong. There is an underlying temptation to be defensive about your brand and strongly come out to post harsh responses to people’s remarks. The worst thing you can do is get caught in an online beef or fight with your audience. This not only cheapens your brand, but also communicates your lack of professionalism, which makes the audience lose confidence in your brand.
Instead of being defensive, apologizing or ignoring negative comments, see it as an opportunity to improve your brand overall. Social media offers a great chance to start a conversation with the person who dropped the feedback, who can actually turn to be your greatest advocates if you properly handle them – after all, the customer is always right!
Leading a ‘faceless’ brand
Social media adds more weight to the communication process so that people expect vulnerability and explicit humanity. Businesses tend to drag office formality on social media, which only hurts their brand in the long run.
Put a face to your brand by being flexible with your posting. Do not be afraid of sharing humorous content or even retweeting and sharing people’s posts, which is how you add a human touch to your content. Personally address people’s concerns instead of sharing an automated response that will simply put off your audience.
Information overload has become a reality on social media platforms because businesses are too caught up in promoting themselves rather than building resourceful relationships.
While it is key to keep sharing content with your audience, being sociable and communicating with your audience is equally as important. People want to know more about your nature and relate more to your brand outside of your promotional content.
Avoid throwing links to your content or over-pushing sales promotions on all the social networks. If your audience begins to find your content as distasteful, chances are that search engines feel the same about your posts, and could categorize them as spams.
Note that social media is not another advertising channel, but rather a communication platform for relationship building with some room for digital marketing.
Business operations can get too busy that owners forget to create quality content for their social media platforms.
However, posting content for the sake of posting it is not going to do anything for your brand. While it is true that posting content frequently will get you positive attention, it is wasted time and effort to create low-value content that will be ignored by audiences.
To curb the pressure of constantly generating content for your social media audience, consider hiring content creators to help out or better still schedule posts for future use when you have a lot of physical engagements.
It can be challenging to separate your personal accounts from your professional accounts and be consistently active on all. That beside the point, multiple profiles on social media platforms to represent and promote your brand can immensely hurt your business.
Having more than one profile confuses your followers and divides your traffic, therefore focus all efforts in one direction.
You don’t have to get it all right, just these 6 things!