Blogging without an audience is a lonely place and can hinder your confidence as a writer. The good news is that is likely not because your articles are rubbish as your blog can suffer from a lack of traffic for a number of varying reasons.
With millions upon millions of blogs in cyber space, it is fair to say that competition for places is rife and only the very best have a chance of being found. Evaluating the competition is an essential part of blogging and, if you don’t feel as though there a massive difference in quality between your content and that of your competition, your lack of traffic is likely down to other more technical reasons.
From simple alterations to make your blog more SEO friendly to more in depth digital marketing techniques, these are some of the reasons why your blog may be suffering from lack of an audience.
Are you one of those sinners that simply bolds your titles instead of placing them in a header? If so, this is hampering your blog’s SEO big time. Search engines crawl websites analysing keywords which forms one of the many ranking factors for your page. Even if you include keywords in your titles and subheadings, if they are not correctly tagged, these are less viewable.
Use of the H1 (<h1> </h1>) and H2 (<h2> </h2>) tags are especially good for SEO, giving prominence to your keywords. If you have never used these tags in your content, make some time to go back through and implement these tags, you may just find that your blog sees a spike in traffic.
Choice of Keywords
Your blog could be fully optimised, with every last nut and cranny of your website consisting of good SEO practice. The bad news is, though, if you are targeting the wrong keywords then this will all be in vain.
If there is little to no traffic for your keywords, then that will mean little to no traffic for your blog. Revise your keywords and investigate the potential traffic that you can acquire from them – it may be worth implementing new focus keywords.
If your blog has no incoming links, chances are that your website will not be regarded as a trustworthy or authoritative site. In the world of SEO, this is a major factor in determining your positioning in search results. The question that many bloggers ask is; how do you build a link profile?
Backlinks are a hotly debated topic in the world of digital marketing, and truth be told no one can agree on exactly what the best practice is. It may be worth consulting a digital agency to help with this area, if you check this site out you will find a good example of one.
Traditionally, guest blogging on other websites, particularly established websites, will improve your blog’s authority, as well as engage an audience by replying to comments and commenting on other blogs.
Create backlinks with these:
A common problem for blogs, especially those hosted on WordPress, is the performance of the website being hampered as a result of numerous plugins. As the owner of a blog, it can be tempting to install plugin after plugin because you think that these will work to the benefit of your website – this is not always the case.
If your blog is running in excess of 30 plugins, the website is at risk of running slow and crashing. Downtime will seriously hurt your visibility, which goes without saying, and will lose your potential traffic. With thousands of free plugins available, the temptation is strong, but be careful not to install multiple plugins that serve the same purpose.
These are some of the most common factors that could be hampering the performance of your blog, all of which can be fixed relatively easily. If, however, your website’s traffic doesn’t improve, it might be worth evaluating the quality of your content.
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